character isn’t made by machine.

Maker's Mark® began with one family's quest to create a bourbon they enjoyed drinking and sharing with friends. That's hardly revolutionary today, but in 1953 it changed an industry.

The flavor of Maker's Mark stood out from the crowd, so co-founder Margie Samuels wanted to ensure the bottle did the same on store shelves. The shape of the bottle, look of the label, signature red wax topper and even the name itself are all thanks to Margie.



  • Agency: Doe Anderson

  • Photography: Michael Bailey/Evan Bartleson/Provided

  • Compositing/Retouching/Color&Finish:
    Stephen Purnell/Jason Murphy

  • Practical Props: Ryan Bradburn